TELL US ABOUT THE BRAND AND HOW IT STARTED.
The four of us came into Black Iris with different strengths and backgrounds, including design, modeling, finance, and social media, which has lent itself to taking a unique and forward-thinking approach to the business. Knock on wood, but so far everything is going even better than we could have imagined.
WHAT IS THE SIGNATURE BLACK IRIS AESTHETIC?
INSPIRATION BEHIND THE COLLECTION?
STYLE TIPS FOR WEARING BLACK IRIS PIECES?
BIGGEST HURDLE YOU HAD TO OVERCOME TO MAKE THE BUSINESS WORK?
HOW DO YOU SEE THE BRAND GROWING?
As we continue with future seasons, we would like to add dresses at a variety of price points, and eventually be the go-to brand for dresses and sets from the beach to the red carpet. We like to think of ourselves as always evolving and strategizing, developing styles that really resonate with our customer, and supplying them with beautiful attire for every function.
FAVORITE STYLE ICONS?
A favorite icon has always been Lauren Hutton in American Gigolo. Classic but sexy…perfection! Other style icons include Grace Kelly, Sofia Loren, Kerry Washington, and Angelina Jolie.
POWERFUL WORDS OF WISDOM YOU RECEIVED?
• Everything is not for everyone, focus on your point of view.
• Embrace change and go with the flow.
• Fear is not an option.
• When one door closes, an even better one opens.
HOW DO YOU WIND DOWN AT THE END OF THE DAY?
I’m not sure we’ve figured out how to wind down! We are always plugged, as we are still a start-up and the work never ends. Luckily, we all have our children to spend time with at home, which makes all four of our hearts full. We look forward to those few hours between school pickups and bedtime, where we try to stay present and detached from our phones and computers. Wine doesn’t hurt either!
ANY 2019 RESOLUTIONS YOU WANT TO SHARE?
• Think positive to be positive.
• Devote time to help aspiring female entrepreneurs.
•Buy fewer pieces, and focus on better quality, and wear them more often.
• And lastly, this not quite a resolution, but we can’t wait to wear Black Iris in 2019.
5 WORDS TO DESCRIBE THE BLACK IRIS CUSTOMER?
We call our customer “the lady.” She is fashion-forward, romantic, feminine, sophisticated, and sharp.