PERSONAL INFORMATION WE COLLECT
We collect information about you in a range of forms, including personal information, when you choose to provide it to us. Personal information (or personal data) means information about an individual from which that person can be identified. It does not include personal information where the identity has been removed (anonymous personal information). This may include when you request information from us, purchase a product, create an account with us, sign up for newsletters or our email lists, use our Services, submit a rating or review, participate in a survey or promotion, or otherwise contact us.
Information you Provide to Us
The information we collect may include your name, address, email address, telephone number, mobile telephone number, geolocation information, photos or videos, user name and credit/debit card number or other financial information. You may be required to provide certain information to create your account. If you use a third party service to login, link to us, or communicate with us (such as a social network or third party video chat), we may receive certain information about you from the third party based on your registration and privacy settings on those third party services.
- Unique Identifiers such as order number
- Preferences Information such as product wish lists, order history, marketing preferences
- Demographic information such as age, education, gender, interests and zip code
Information Collected From Other Sources
We may obtain information about you from other sources, including social networks that you use to connect with Us. This information may include name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity.
Information We Automatically Collect
As is true of most Web sites, we automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system.
We refer to this automatically-collected information as “Device Information.”
We may collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site or Services, we may collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
California Do Not Track Disclosures
Combination of Information
We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site as well as information collected offline or from third party sources to help us tailor our communications to you and to improve our Services.
HOW WE USE YOUR PERSONAL INFORMATION
We use the information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns, including retargeting ads).
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this Order Information.
Change of Purpose
We will only use your personal information for the purposes for which it was collected, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact Us.
If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Personal Information We Do Not Collect
We do not collect any sensitive personal, information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric information).
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information with companies and individuals we employ to perform certain functions, including but not limited to fulfilling Orders, delivering packages, sending postal mail and email, developing systems, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. We may provide your Personal Information to these third-party service providers as necessary to perform such functions for us. Your Personal Information may not be used by these third-party service providers for any other purpose other than to perform the services provided to us.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, to enforce our Terms or other applicable polices or to otherwise protect the rights, property, safety, or security of Black Iris, third parties, or Users of our Services.
We encourage you to review the privacy statements of websites you choose to link to from Black Iris so that you can understand how those websites collect, use and share your information. We are not responsible for the privacy statements or other content on websites outside of the Site, even if linked from the Site.
If you do not want us to share your personal information as set forth in this Privacy Statement, contact us at firstname.lastname@example.org.
We may share aggregated or de-identified information (which cannot reasonably be used to identify you) with service providers or other third parties. These service providers and third parties may also share with us aggregated or de-identified information that they have independently developed or acquired.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
PROTECTING YOUR PERSONAL INFORMATION
We are committed to protecting the Personal Information we collect from and about you. If you believe your Personal Information has been compromised, or if you have any other concerns about our security or privacy practices, please notify us at the address or email address provided below.
DATA STORAGE AND RETENTION
Your personal information is stored on servers in the United States. You understand and agree that We may collect, use, disclose, and otherwise process the information you provide as described in this Privacy Statement even if you are from an area outside the United States. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the United States. We will retain your personal information for as long as it is needed to provide you with the Services, or to fulfill any legal or contractual obligations we may have. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at email@example.com.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you also have the ability to ask us for a notice identifying the categories of personal information, as defined by California Civil Code Section 1798.83, we share with our affiliates and/or third parties for their direct marketing purposes and the contact information for such affiliates and/or third parties (under California Civil Code Sections 1798.83-1798.84). If you are a California resident and would like a copy of this notice, please submit a written request to firstname.lastname@example.org.
For California residents: We may share your personal information with third parties for their direct marketing purposes. As these third parties and this category of affiliated third parties are considered an unaffiliated party under California law, you may opt-out of our disclosure of personal information to third parties for their direct marketing purposes. To opt out, please contact us at email@example.com.
We reserve the right to revise this Privacy Statement at any time. When we do, we will post the change(s) on the Sites. If we change the Privacy Statement in a material way, we will provide appropriate notice to you.
CHILDREN UNDER 13
We do not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, please do not use this Site or the Services.
OPT-OUT AND UNSUBSCRIBE
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information via “unsubscribe” links contained in such correspondences. Users may also opt-out of receiving any or all communications from Black Iris by contacting us at firstname.lastname@example.org.
We welcome your questions or comments regarding this Statement of Privacy. Please contact us at: email@example.com or by mail using the details provided below:
Black Iris, PO Box 80, New York, NY, 10013, United States